Architecture
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A corporation’s offices are often its most public face. The
architecture a company chooses sends a message about its brand.
Landmarks such as Hong Kong’s Bank of China or New York’s
Chrysler Building, originally constructed to house the offices of
the Chrysler Corporation, broadcast international statements about
a company’s ambitions.
These messages are often delivered through photography — which
means architectural images should be constructed with the same care
and attention to detail as the building being photographed.
Light, for example, defines the building’s
mood, and it’s through effective lighting that the architecture
makes its statement.
For external shots, that can mean a lot
of waiting. Scouting will help to discover the best times of day
when the sun strikes the building, but that means making sure that
the equipment is set up and the photographer is ready to capture
those few moments of optimal brightness. And that assumes that the
weather cooperates.
If you're looking for collateral material
on your new housing development or your high rise we can help.
Contact
us for more information on how we can be of service to
you.
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